Client: Riverfox is my own brand in which I carry out any work completed out of my full-time employment hours. It currently consists of work done for either my own personal gain, or at requests of friends/family. I aspire in future to possibly grow this brand and produce print work for a wider audience.

Design Thinking: The wellies print is my variation of the many family prints that are available. The wellies themselves are available in many different colours and spots can be added for an extra level of customisation. The adults also have wellie toppers, whether that be flowers or socks to represent their importance and also make them look less childlike. Age is depicted by size, the younger the family member, the smaller the wellies. Pets are represented by a paw print because they can be equally as important member of the family. Finally, a fun and playful font has been used to add to the light-heartedness of the print making it stand out in any family home. The bunting and stars are used to carry the colours through from the wellies and help make the piece stand out as a whole from a distance.