Client: Riverfox is my own brand in which I carry out any work completed out of my full-time employment hours. It currently consists of work done for either my own personal gain, or at requests of friends/family. I aspire in future to possibly grow this brand and produce print work for a wider audience.
Design Thinking: The multicolour typeface print is a playful piece from when I first started exploring typography and Illustrator. It’s very much a piece of work close to my heart as it’s a motto I very much live by. The primary colour palette is meant to carry across the playfulness of the slogan it depicts. The colours are slightly translucent so that you can see how each letter is made up and you get a breadth of colours which add a little more depth.