Client: Riverfox is my own brand in which I carry out any work completed out of my full-time employment hours. It currently consists of work done for either my own personal gain, or at requests of friends/family. I aspire in future to possibly grow this brand and produce print work for a wider audience.
Design Thinking: The turnip the beet print comes from my love of puns. It’s a piece for people who want to have fun in the kitchen, put music on and cook away. It compromises of a hand illustrated beetroot behind a typography lock up in a deliberately weathered stencil font, and a background with a vignette that can come in many different colours.